July 20, 2012

Much has been written about the pros and cons of Swiss Rationalism (an admirable sense of order for some, an almost robotic reductionism for others) but, theory aside, the experience of Switzerland from a design perspective is a unique and gratifying one. And that’s not just from a big-D design point of view. It’s the little things, after all, that really count. Whether that’s the packaging in which groceries are marketed, the signage (on the autobahn – Helvetica! bien sûr – but even that used on the hiking tracks of the most remote Alps), street furniture, pavement plantings, telephone boxes… no matter what, underneath it all is a great sense of dignity, and respect for those who use Swiss cities and countryside. As for the architecture – it must be something in the water…


Author: Nick tobias