March 22, 2012

Judging this year’s awards was a delight.

Firstly, for the opportunity to see so much good work from around Australia and abroad. And although we saw many designs dangerously converging towards a single trend (yet quality in their own right), they were contrasted by a number that were truly original and creative – works that clearly stood out amongst the crowd as examples our industry should aspire to.

And secondly, I found the jury to be incredibly well selected – representing a range of strong opinions, always professional, and most of all a lot of fun to work with.

The judging process reminded me how important the ADIA‘s are in terms of measuring the performance of our industry, but more importantly, capturing our best so we can promote the strength, credibility, and importance of what the design industry offers to the public domain.

Author: Nick tobias