August 21, 2012
Tongue n Groove is one of those rare local companies that keeps pushing the envelope, over and over again. Ostensibly, these specialists in engineered timber are opening a Melbourne wing of their Sydney-based business. In actuality, they’re marking a moment in showroom aesthetics. Our brief was to devise a multi-dimensional display for their (hard) wares, and we responded with a puzzle-esque floorplan that is intended to not just entice, but intrigue. The planar surfaces have been composed in such a way that each customer will be led through a luxish labyrinth, all dressed in the un-paralleled range of Tongue n Groove’s European Oak boards.
Not surprisingly, the new Tongue n Groove showroom was a huge hit at last weekend’s Saturday InDesign, in Melbourne.